“If you are not using Agile, you must be a dinosaur! Waterfall is so yesterday”. This is the mindset of many people here in the Silicon Valley (and startup communities around the world). I don’t agree that Agile is the best approach for all Technology projects. Having used both Agile and Waterfall in the past, let’s compare these approaches.
Hooked: The Psychology of How Products Engage Us
The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separates world-changing businesses from the rest. Apple, Facebook, Amazon, Google, Microsoft, and Twitter are used daily by a high proportion of their users and their products are so compelling that many of us struggle to imagine life before they existed. [Read the presentation slides and watch the video]
To Sell Anything, You Need to Know What Makes You Unique
Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. The first step is identifying a customer need which has economic value to them if they can solve it. [Read More]